YiJie Shen

Senior Product Designer, Fintech & Web3 Products

LinkedIn Portfolio yichieh.shen@network.rca.ac.uk

Summary

Senior Product Designer with 6+ years across fintech, Web3, and trading products. I design dense financial workflows that stay readable, from Binance Convert at global scale to onchain derivatives at Typus Finance. I build design systems engineers ship from, prototype in code, and run an AI-assisted workflow across design review, design-token updates, and documentation.

Work Experience

Typus Finance · Product Designer

Remote · Feb 2025 to Mar 2026

Sole product designer for a real-yield derivatives protocol on Sui, owning eight product surfaces across trading, liquidity, vaults, account management, and games.

  • Designed perps down to every onchain transaction state, making irreversible capital risk (liquidation, funding, profit locks) visible before commitment rather than buried in documentation.
  • Built Design System v3 with 176 variables across six collections, using primitive and semantic layers to systemize a full rebrand across light and dark modes.
  • During my tenure, protocol TVL rose from $17.1M to a $25.6M peak, while cumulative options notional volume surpassed $500M.
  • Partnered with the founder, PM, and engineering to shape product strategy and ship production-ready features.

Independent Practice · Artist, Designer & Developer

Taipei, Taiwan · Aug 2023 to Jan 2025

Ran an independent painting studio, developed work for a solo exhibition and a group exhibition, and built self-initiated digital products including Horizon and QSign.

Binance · UI/UX Designer

Remote · Jun 2021 to Jul 2023

  • Binance Convert: Redesigned key Binance Convert flows across quoting, transaction history, market data, and wallet switching.
  • Binance Authenticator: Designed 2FA flows for account setup, login approvals, and multi-account security workflows.
  • Designed key site surfaces (Blog, About, Coin Price) and contributed to Rewards Hub growth funnels through iteration and A/B testing.

Framed · Interaction Designer

Taipei, Taiwan · Mar 2019 to May 2021

  • First and only designer for a connected display that streams digital art onto your wall. Made a device, a social feed, and a store read as one product, owning app UI and brand end to end.
  • Used lean MVP testing to refine sharing, device management, and art discovery.

Bitmark · UI/UX Designer

Taipei, Taiwan · Mar 2018 to Mar 2019

Designed digital-property tools and the Bitmark Health app on an independent blockchain, turning issuance, transfer, recovery, and consent into everyday actions, including data-donation flows for UC Berkeley public-health studies.

Side Projects

Horizon · Designer & Developer

Real-time weather visualization with procedural sky rendering, location selection, and fullscreen viewing. Designed and built solo in JavaScript.

QSign · Designer & Developer

Browser-based PDF signing tool built on PDF.js, with drag-and-drop signature placement and a focused document workflow.

Education

Royal College of Art · M.A. in Painting

London, UK · 2015 to 2017

Exhibited in London, Venice, and Berlin.

Tunghai University · B.A. Fine Art

Taichung, Taiwan · 2008 to 2012

Skills

Design: Product strategy, Interaction Design, Prototyping, Design Systems, Information Architecture, User Research, Usability Testing

Domains: Trading UX, DeFi, Onchain Flows, Transaction States, Wallet Interactions, Security UX, Financial Data Products

Tools: Figma, Framer, Principle, Adobe Creative Suite, Cinema 4D, Blender

AI workflow: LLM-assisted design system review, bulk design-token updates, generated design documentation for engineering

Code: HTML/CSS, JavaScript (working knowledge), AI-assisted prototyping

Languages: Chinese (Native), English (Professional), Japanese (Conversational)